Market Share is Dead

Forget Traditional Business Wisdom--Market Share is Dead, Your Competitors May be Your Best Allies, and Nice Guys Don't Finish Last

Market share is irrelevant; the world is abundant and there's room for everyone to succeed

You can actively profit from your competitors' success

Honesty, integrity, and quality are far more important than quick profits—the Golden Rule actually WORKS in business

As you create value for others, you build value in your own business

The most important sales skill isn't even about selling

Has the world turned upside down? What kind of business logic is this? "It's the only kind that makes sense when the front pages are crammed with corporate ethics horror stories—in fact, it's the only kind that ever really made sense," says Shel Horowitz, author of the startling new book, "Principled Profit: Marketing That Puts People First"

Horowitz, award-winning author of "Grassroots Marketing: Getting Noticed in a Noisy World" and several other books, demands high standards of companies that want to succeed in the 21st century. "If you want to run a viable business, not just right now but in 10, 50, 100 years, your company must treat others as you'd want to be treated. Ethics and trust can never be regained if you squander them; just look at Arthur Andersen. Karma, the Golden Rule, whatever you want to call it--the idea that you succeed by helping others actually works."

Horowitz's book demonstrates many well-known examples of companies that did well by seeing their customers, suppliers, employees and even competitors as partners…and provides numerous practical ideas on marketing so everyone wins.

“Shel Horowitz shows in Principled Profit: Marketing That Puts People First that not only do people want to change the paradigm toward cooperation and people-centered behavior, but that they can profit handsomely by doing so. I'm delighted to recommend this book."

--Jack Canfield, CEO, Chicken Soup for the Soul Enterprises, Co-author, Chicken Soup for the Soul at Work

This startling new book has received over 50 other endorsements, including the author of Guerrilla Marketing, the editor of Writer’s Digest, the President of Bookzone.com, and the co-author with Ken Blanchard of Raving Fans.

To order, please visit http://www.principledprofits.com or call 800-683-WORD.

Journalists: For interviews or review copies, please contact Alan Friedman, 413-586-2388, alan@principledprofits.com

Principled Profit: Marketing That Puts People First

Publisher: AWM Books, Northampton MA

Author: Shel Horowitz

ISBN: 0-9614666-6-9

Price: $17.50 US

Publication Date: June 30, 2003

Bookstore and Library Distribution: all major wholesalers via Beagle Bay Books, Reno, NV

Direct-to-Consumer Sales:
http://www.principledprofits.com,
800-683-WORD/413-586-2388

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