Why This Copywriter Lists 20 Competitors in "Principled Profit"

Why Does This Copywriter Tell You How to Reach 20 of His Competitors?

NORTHAMPTON, MA: It's a pretty rare business book that tells its readers how to reach the author's competitors--so why does Shel Horowitz's new book include a listing of 20 people who do the same things he does, including telephone, e-mail, website, and description of their specialties?

It's because this book, Principled Profit: Marketing That Puts People First, is about succeeding in business by helping others, even your competitors--and Shel believes in the principles of his book enough to "walk his talk."

"Competitors can be your best marketing evangelists, if you approach them the right way," says the 46-year-old author of five previous books.

Some of the book's other startling ideas:

Market share is irrelevant in most cases; profitability is more important to smart companies like Southwest Airlines

Arthur Andersen, the man, would not have tolerated the crooked shenanigans that did in the company he founded--he told a crooked client that there was "not enough money in the city of Chicago" to cook the books

If you build a business on trust and treating people right, you can rebound even after a disaster as great as the Tylenol poisoning scare

Most important of all, the Golden Rule actually WORKS; "nice guys finish last" is nonsense

56 prominent authors and business people endorsed the book even before its June 30 release, including Chicken Soup co-author Jack Canfield, former US Secretary of Labor Robert B. Reich, Writer's Digest editor Melanie Rigney, and Guerrilla Marketing author Jay Conrad Levinson (see complete list at http://www.principledprofits.com/new-blurbs.html).

Journalists: For interviews or review copies, please contact Alan Friedman, 413-586-2388, alan@principledprofits.com

Principled Profit: Marketing That Puts People First

Publisher: AWM Books, Northampton MA

Author: Shel Horowitz

ISBN: 0-9614666-6-9

Price: $17.50 US

Publication Date: June 30, 2003

Bookstore and Library Distribution: All major wholesalers via Beagle Bay Books, Reno, NV

Direct-to-Consumer Sales: http://www.principledprofits.com, 800-683-WORD/413-586-2388

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