How to Succeed in Business if you DON'T Want to Be Like Enron

Enron…Tyco…Arthur Anderson…Ford and Firestone…WorldCom… the list of business scandals seems to grow with every day's news. Can an honest business thrive and prosper in today's environment?

Shel Horowitz says yes. The author of the new book, Principled Profit: Marketing That Puts People First, Horowitz says the businesses that put honesty, integrity, and quality at the top of their list, that stake their marketing strategy on building positive long-term relationships with not just customers, but also employees, suppliers, and even competitors, are the businesses that will be around for the long term.

Horowitz, a copywriter and marketing consultant who has written five other books, cites many examples of companies that do it right. Some are familiar names, like Nordstrom, Ben & Jerry's, Saturn—and Johnson & Johnson, whose immediate and complete response to a customer safety disaster left the company stronger, in stark contrast to the negative impact on Ford and firestone of their refusal to take responsibility for the problem. Others are smaller companies that may not be familiar, but whose stories provide valuable, practical lessons for business owners and managers who want to "do well by doing good."

“Shel Horowitz shows in Principled Profit: Marketing That Puts People First that not only do people want to change the paradigm toward cooperation and people-centered behavior, but that they can profit handsomely by doing so. I'm delighted to recommend this book."

--Jack Canfield, CEO, Chicken Soup for the Soul Enterprises, Co-author, Chicken Soup for the Soul at Work

This startling new book has received over 50 other endorsements, including the author of Guerrilla Marketing, the editor of Writer’s Digest, the President of Bookzone.com, and the co-author with Ken Blanchard of Raving Fans.

To order, please visit or call 800-683-WORD.

Journalists: For interviews or review copies, please contact Alan Friedman, 413-586-2388, alan@principledprofits.com

Principled Profit: Marketing That Puts People First

Publisher: AWM Books, Northampton MA

Author: Shel Horowitz

ISBN: 0-9614666-6-9

Price: $17.50 US

Publication Date: June 30, 2003

Bookstore and Library Distribution: all major wholesalers via Beagle Bay Books, Reno, NV

Direct-to-Consumer Sales:
http://www.principledprofits.com,
800-683-WORD/413-586-2388

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